Jessica Bautista
Liftoff helps advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.
What I learned:
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Confidence through data - I found a voice of confidence when providing suggestions and recommendations to our account teams. No one could argue with data.
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Different Vertical Best Practices - Through the hundreds of tests I performed, I develop a knack of what performs best for each vertical. Let me share that knowledge with you and maybe we can unlock some new learnings.
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Quantity of Quality - Having the ability to test new ideas daily allowed me to instantly know if an idea was good or bad. I wasn’t afraid to test new ideas, and try something new, because its always on to the next test. As we say, when it doubt, test it out.
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Simplicity - Sometimes the simpliest changes can make the most impact.
Experience Overview
Role: Creative Strategist
Years: 2018-2022
Deliverables: Banners, Intersitials, Native, Interactives, UGC, Creative Briefs, GIFs
Skills Achieved: A/B Testing, Data Storytelling, Branding, Test Plans, Creative Workshop Presentations
Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Powerpoint, Word, Slack, Salesforce, Asana
Interactive Examples
I found that this template and survey interactive was a high performer so I adapted it to different app verticals.
Credit Meter Component
I helped develop a new component that integrated an animated progress bar in addition to a number counter that is found in alot of finance apps. I designed the overall look as well as the UI within the internal tooling so that designers can easily change color, shape, and copy to fit different verticals.
Cultivated Team Culture
I had alot of great memories with the creative team. I learned how to snowboard, went indoor skydiving, found that I get naseous while go karting, and tried new foods and drinks along the way. The team was an excellent support system and I know I'll see a friendly face anywhere around the world.
Banner Examples
Using HTML/CSS and the creative templates I tested out different concepts to find the best performing creative.
